Encoded Final Draft

Institution.

What do record labels look for when signing new artists?

Talent:
Major record labels spend millions looking and scouting for new artists and they only take on the very best artists so they do not waste there money. They also want to insure themselves by only singing people who appeal to large audiences.

Product:
As a band trying to break through into the industry will try and spend to much making a very high end video. By using equipment like a non-expensive microphone, a compressor , a pre amp, some basic software and any form of computer a song could easily be made and shared. Saving money this way is vital for a new and struggling artist and defiantly something to remember for bands as we try to break into the industry.

Placement:
As we have created our product we now need to concentrate on getting it noticed. To secure a large fan base we will be posting our song on Soundcloud, Youtube, BandCamp and Ourstage. Also we will focus on keeping our social media up to date.

Promotion:
We will almost entirely rely on social media to promote our song. We are going to use this as because our band is just starting social media is a free way to reach potentially millions of people.