Music video Research

In this video women are mainly looked at as object and as 'Candy' 50 cent can choose. The video begins with 50 Cent coming into his house and finding lots of girls dressed provocatively and instantly paying attention to him the second he walks through the door. The video continues to show women dressed up in a nurses outfit and other girls dancing seductively in tight red clothing. Even the female artists he is collaborating with is dressed up in seductive clothing, when 50 Cent is just wearing smart clothing. The way that the women act around 50 Cent is that ‘he is completely irresistible’ and they cant take there eyes off him, which also contrasts with the ‘cool’ look 50 Cent is trying to achieve, because he emotions stay completely neutral throughout the video. The ways in which they are shown makes them look like objects and the singer can choose which on he wants. This coupled with the words of the song create the idea that the man may have entered a brothel. were in fact it is saying all women act around him as if they cannot stop being attracted to him.
' I'll take you to the candy shop
I'll let you lick the lollipop
Go 'head girl, don't you stop
Keep going 'til you hit the spot'
The words to the song  become more and more sexual as the video goes on and in the end verse he is just describing sexual acts.
This video is showing us Voyeurism. In the video we are shown lots of shots of women. Often these shots only show partial parts of breasts or bottoms in a sexually way. Also the women are shown to not know that you are looking at her because she is looking away from the camera. As the viewer we are forces to look at this. This is an example of the Male gaze.